GEO
Visibility in AI-generated answers.
Getting found in AI-generated answers too, when someone asks ChatGPT, Gemini or Perplexity for a recommendation.
Why it matters
More and more people don’t search: they ask.
Instead of scrolling through ten results, many people ask an AI assistant directly who can help them. The answer mentions just a few businesses, chosen from the information it finds online.
GEO (Generative Engine Optimization) works to make your business one of the sources that AI knows, understands and cites.
The difference
Being online isn’t enough to get cited.
Content not ready for AI
Information that’s scattered, vague or contradictory
No clear signal about who you are, what you do and where
Your business may be missing or described incompletely
Content ready for AI
Clear, consistent information that’s easy to cite
Structured data and profiles aligned across the web
A better chance of appearing when someone asks for a recommendation
How I work
GEO builds on good SEO and goes one step further: making your content understandable to the AI systems that answer people’s questions.
- A check of how AI assistants describe your business today
- Pages with clear answers to the most frequent questions
- Structured data and consistent information across your website, Google and directories
- Authoritative content that other websites can cite
Clear answers
Content written to answer directly the questions your customers ask AI assistants.
Consistent information
Up-to-date, consistent information across your website, Google, directories and profiles helps identify your business correctly and reduces ambiguity.
We periodically check a set of questions relevant to your business, looking at any citations, the accuracy of the information and how things change over time. These checks help us steer the work: answers can vary depending on the system, the question and the context.
It’s a new, fast-moving field, and no one controls what an AI answers. We work on what can really be influenced and check the results over time.